The ‘Mia san Mia’ phenomenon

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  • The phrase “Mia san mia” is FC Bayern Munich’s motto. It is the Bavarian variation of “wir sind wir”, which roughly translates to “We are who we are.” Literal translation- “We are we.” In Munich, they call it “mia san mia.” The club’s official slogan translates as “we are who we are” in the local Bavarian dialect but it’s more than just marketing; the phrase conveys an unshakeable self-confidence and strength derived from close, familial values. Indeed, Bayern Munich’s critics — and there’s no shortage of them — might be more inclined to use a rough Italian translation: la cosa nostra.

    Loved, hated and respected throughout the world: FC Bayern Munich has the power to fascinate and to polarize football fans everywhere. But what makes the club so special? The team won its first European title 50 years ago. It was the beginning of a model success story. The documentary ‘The Mia san Mia Phenomenon’ traces the irresistible rise of one of the biggest clubs in world soccer. “We became more than a football club a long time ago.

    We are a home to people, a kind of surrogate family,” says club president Uli Hoeness. Reporters Niels Eixler and Manuel Vering covered more than 50,000 kilometers in search of what makes Bayern Munich so popular. They accompanied the team through the Champions League season, talked to legends such as Philipp Lahm, Oliver Kahn and Uli Hoeness, visiting Samuel Kuffour in Ghana, Giovane Élber in Brazil and Kanata Tokumoto, the rising star in Japan. “I absorbed all the values personified by FC Bayern, because you can only achieve success through total identification with the club,” says former Bayern goalkeeper Oliver Kahn.

    In addition to 60 national and international titles, the club now boasts 300,000 members. Our report also features fans from New York, Rio and Nazareth telling us their own personal stories. “It doesn’t matter whether you are a Palestinian or a Jew: when Bayern score, you hug everybody,” says Kamal Abu Lail. From local heroes to global stars: this is the story of Bayern Munich.

    Directed by: Niels Eixler


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